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Empowering Our Users

User Research Case Study

I was hired as a UX Research contractor to independently conduct a user research project on parents of an athlete. This case study had a large impact on how BallerTV approached their new mission statement and how BallerTV sees their customers.

Why was this research important to BallerTV?

1. Understand who BallerTV's customers are to align roadmap to our users.

4. Knowing who our users are will help product and design team execute business opportunities.

Sarah Ji-Yeon Moon

UX Designer

Based in Los Angeles