Discovery & Search
Access Required2024–Present
Rethinking Local Discovery
Helping people discover local businesses that traditional search often overlooks.
Product Designer & Founder
Designing thoughtful products that make everyday life simpler, clearer, and more human.
I'm Sarah, a product designer and founder based in Los Angeles. I'm naturally curious about how people think, behave, and make decisions. Through research, systems thinking, and design, I turn those insights into products that feel intuitive and meaningful.
Approach
How I think
A few principles that guide how I move from ambiguity to product decisions.
- 01
Finding patterns
I look for relationships between people, behaviors, and systems before jumping to solutions.
- 02
Research before assumptions
The strongest product decisions come from understanding people, not guessing what they need.
- 03
Build for the long term
Good products solve today’s problem while making tomorrow’s decisions easier.
Highlights
Featured Projects
A selection of projects that reflect the way I think, build, and approach design — a mix of product work, research, and founder-led projects.
Scorekeeper App
2019–2020
Aligning Product Direction Through Research
Aligning product direction through field research, usability testing, and iterative prototyping for a live sports capture tool.
Business Profiles
2024–Present
Helping Customers Understand Businesses
Designing customer-facing profiles that help people quickly understand, trust, and support small businesses.