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Empowering Our Users

USER RESEARCH

This user research case study is a deep dive of understanding parents of athletes. The user research process identifies key insights that turns them into business opportunities.

User interviews, analysis, business growth research

April 2019 - July 2019

Teamwork App

INTERNAL OPERATIONS APP

The internal app is a recently shipped application to assist and communicate with BallerTV's contract workers. This full case study tackles user research to execution with next steps.

User interviews, card sorting, field kits, NPS, information architecture, wireframes, prototypes, UX/UI

June 2019 - March 2020

Scorekeeping

INTERNAL SCOREKEEPING APP

The scorekeeping app is an extensive research and testing project on how to amp up our viewing experience by utilizing the scorer's table. The multiple stakeholders lead the design.

Market research, design iterations, field testing, internal testing, A/B Testing, Wireframes, prototyping, UX/UI

April 2019 - March 2020

Coming Soon!

Athlete Mixtape

WEB PRODUCT DESIGN

Athlete mixtape is a new product that takes multiple games to curate a highlight reel for athletes and families to share. The ordering process is a complex user experience that will continuously be monitored moving forward.

A/B testing, wireframes, UX

September 2019 - March 2020

Mini Projects, Big Impact

A catch all of other projects that I had a chance to work on at BallerTV. 

A/B testing, wireframes, UX, UI, design system

March 2019 - March 2020

Coming Soon!

Sarah Ji-Yeon Moon

UX Designer

Based in Los Angeles

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