Empowering Our Users
This user research case study is a deep dive of understanding parents of athletes. The user research process identifies key insights that turns them into business opportunities.
User interviews, analysis, business growth research
April 2019 - July 2019
INTERNAL OPERATIONS APP
The internal app is a recently shipped application to assist and communicate with BallerTV's contract workers. This full case study tackles user research to execution with next steps.
User interviews, card sorting, field kits, NPS, information architecture, wireframes, prototypes, UX/UI
June 2019 - March 2020
INTERNAL SCOREKEEPING APP
The scorekeeping app is an extensive research and testing project on how to amp up our viewing experience by utilizing the scorer's table. The multiple stakeholders lead the design.
Market research, design iterations, field testing, internal testing, A/B Testing, Wireframes, prototyping, UX/UI
April 2019 - March 2020
WEB PRODUCT DESIGN
Athlete mixtape is a new product that takes multiple games to curate a highlight reel for athletes and families to share. The ordering process is a complex user experience that will continuously be monitored moving forward.
A/B testing, wireframes, UX
September 2019 - March 2020
Mini Projects, Big Impact
A catch all of other projects that I had a chance to work on at BallerTV.
A/B testing, wireframes, UX, UI, design system
March 2019 - March 2020