Shop Latte

Designing for Small Business Discovery

Exploring how small businesses are discovered, understood, and supported through product design.

Discovery & Search

Access Required2024–Present

Rethinking Local Discovery

Helping people discover local businesses that traditional search often overlooks.

Information ArchitectureData StructuringSystems Thinking

Business Onboarding

Access Required2024–Present

Representing Small Businesses

Designing a guided onboarding system that helps small businesses become searchable, discoverable, and easier to understand.

Information ArchitectureProduct StrategySystems Thinking

Business Profiles

2024–Present

Helping Customers Understand Businesses

Designing customer-facing profiles that help people quickly understand, trust, and support small businesses.

Information DesignInformation HierarchyProduct Strategy

Block Post

2024–Present

Building Repeat Engagement

Giving reasons for customers to return and explore what's happening locally.

Lifecycle DesignRetention StrategyContent Strategy