Aligning Product Direction Through Research

Aligning product direction through field research, usability testing, and iterative prototyping for a live sports capture tool.

How Research Reshaped BallerTV's Mission

A generative research study that revealed the emotional role BallerTV played in families' lives and helped reshape the company's mission.

Reducing Friction in a Purchase Workflow

Redesigning a highlight reel ordering experience through analytics, usability testing, and mobile-first workflow improvements.

Designing for the People Behind the Stream

Using research and systems thinking to improve the experience of the contractors responsible for live sports coverage.